I feel your pain! We went through a major rebrand last year and the key was having a structured process. What really saved us was this fantastic guide that breaks down the entire journey of how to do rebranding in manageable phases. It covers everything from the initial audit and stakeholder alignment to developing new visual identity and rollout strategy. The framework for making strategic decisions rather than subjective ones was particularly helpful when dealing with different opinions across the company. The article uses a great case study showing how a thoughtful rebrand can actually transform market perception and drive business growth, which really helped us get buy-in from leadership.